1/2/2024 0 Comments Infographic show innacurate![]() ![]() ![]() Richard Saul Wurman (1989, 2001) has done excellent work in this field and has pioneered many areas of infographic design. Geographical maps and network diagrams: Similarities and differences among items must be conveyed so as to identify like items (e.g., bodies of water) and boundaries between items (e.g., between a city and the surrounding countryside).The work of Edward Tufte (1983, 1990) provides clear guidelines on how to accomplish this. Numbers (data graphics): Numerical data must be conveyed clearly and without distortion that is, the image must support accurate interpretation and discourage inaccurate interpretations.Using the categories that I started this article with as examples, consider the following characteristics: Characteristics of Infographicsĭifferent types of infographics have different required image characteristics. Having chosen the message, it’s then necessary to understand the graphical tools you can use to convey that message, and the rhetorical tools you can use to tell an effective story. The design of an effective infographic begins with a careful consideration of the knowledge, idea, or feeling that you want to convey-in short, on your message. Indeed, it helps if you think of infographics as resembling little comic books or the daily cartoons that appear in newspapers rather than traditional documentation: the visual aspects dominate, to the extent that words may be largely unnecessary in some cases. This combination of factors accounts, at least in part, for the continuing popularity of comic books and graphic novels nearly two centuries after their invention as a distinct medium. This means that infographics, even the ones that have cold, hard facts at their core, resemble marketing more closely than they do science, and depend more on classical techniques of rhetoric (the art of persuasion) than on more abstract appeals to reason. Images have the ability to invoke emotions in ways that cold, hard words and facts often fail to accomplish. But infographics offer a powerful advantage over lonely words: We humans are intensely visual creatures, and a story told visually, in combination with text, is often more compelling than alternative formats. If you’re primarily a writer, you’re probably most comfortable with words. Examples of infographics that show (a) the layout of the interface tools provided by a product and (b) how to navigate through a product’s interface using those tools. ![]() Infographics may be relatively literal, as in the case of a geographic map that accurately portrays the terrain, or more metaphorical, in the sense of simplified directions (Figure 1).įigure 2. The primary goal of an infographic is to convey information, whether in the form of numbers, a map that shows spatial relationships among items, a diagram that conveys the relationships among the parts of a whole, a flowchart or network diagram that reveals the pathways between concepts (as in the case of a mind-map diagram), or an assembly guide that tells the viewer how all the parts fit together to create a functional whole. In contrast, an infographic informs-it helps the viewer to translate raw data into meaningful information, and the accuracy of the data is less important than the accuracy of the message.Īlthough infographics frequently include one or more data graphics, the presence of data is not required. Bar graphs and their cousins (line graphs, pie charts, etc.) are more properly referred to as data graphics: they primarily present numbers, and although well-designed ones also help viewers understand the meaning of those numbers, they’re still highly abstract and leave interpretation of those numbers to the viewer. You might be tempted to think of this in terms of bar graphs and similar representations of numbers, but that obscures an important distinction. The word infographic is a portmanteau created by jamming together two words: information that you want to convey in a graphic form. ![]()
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